Linkbaiting describes a variety of practices, all of which seek to generate incoming links to a blog or website from other websites. Linkbaiting combines practices of viral marketing to get more traffic, branding, and the most links possible to a website.
Linkbaiting is facilitated by writing good content, doing something controversial or performing some sort of act that causes others to want to link to you. If you have a large audience, it can be easier to get those links.
Some writing principles you can follow can be: Be appealing, Be the first to do something, be clever, passionate and patient, encourage people to link to you.
If you’re interested in linkbaiting here is a good point to start.
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2 comments so far
Excellent advice. A smart title will grab people’s attention as well as a willingness (and encouragement) to encourage comments in the blog.
June 19th, 2007 at 3:50 pm
Great article! I have a couple of questions though: a) does Google have existing penalties for the term ‘linkbaiting’ and b) what do you think of the term ‘linkbaiting’?
November 15th, 2007 at 6:31 am
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