A key part of your search engine strategy is to get quality inbound links coming in to your site. Web directories are popping up by the dozens on a daily basis, so here are a few simple tips for getting your site listed.
1. Prepare your site
Most quality web directories will review your website, so get it ready. one of the first items to set up is a links or resources page that is linked from the main website. On this page you will be adding banners and text links of directories that require reciprocal linking. Some directories will want you to add their banners or text link on the main page, many will also want to see that their link is on a page that is indexed and that links from somewhere else within the website. The sooner you place this page up on your website, the quicker the chances the links page will be indexed by the search engines.
2. Prepare you content
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One of the most important things to keep in mind and one that eludes most first-time web developers is that high-quality link development takes a considerable amount of time. There is simply no way to get around this fact and many web developers who resort to the use of spidering software as opposed to actual human efforts are bound to experience less than satisfactory results.
Link farms have as of recent times already garnered an unsavory reputation but for those who are new at this it bears repeating that you should avoid these at all costs. In almost all cases, a text link that you purchase from a link farm will have absolutely no value and therefore have no use for you. Be wary of sites that feature several links that obviously have nothing to do with each other and are irrelevant to that particular site’s theme and general content. This is not a hard and fast rule however, as there are many reputable sites that host a large number of links. Take your time to determine which ones can actually be of value to you.
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The link building constellation maps the ideal link profile of a website for a link building SEO campaign. Covering the main sources of links which make up a typical campaign, the graph shows where each fits in the ‘link constellation’ and the sort of proportional quantity each should be sourced in.
The diagram is based on the makeup of some of the most successful SEO link building campaigns I have run and although its far fom an exact science following this visualisation as a guide will, I believe, result in the most successful possible link campaign for improving PageRank and keyword ranking.
The diagram breaks the link profile of the website down into 6 main categories, 5 of which are built up in the link campaign, the 6th ‘Organic links’ are those links gained naturally through the increased preveliance of the website and the creation of quality content. Read more
Linkbaiting describes a variety of practices, all of which seek to generate incoming links to a blog or website from other websites. Linkbaiting combines practices of viral marketing to get more traffic, branding, and the most links possible to a website.
Linkbaiting is facilitated by writing good content, doing something controversial or performing some sort of act that causes others to want to link to you. If you have a large audience, it can be easier to get those links.
Some writing principles you can follow can be: Be appealing, Be the first to do something, be clever, passionate and patient, encourage people to link to you.
If you’re interested in linkbaiting here is a good point to start.
