For years, people slaved over the meta title and description for each page of their site. Search engines have devalued this approach in relation to rankings, but these two factors are still important.
Just to make sure we are on the same page, let’s quickly cover meta titles and descriptions. You should have both in the code of every page of your site that you want to draw traffic. The meta title is simply the title of the page and appears at the very top right of your computer screen, up above the toolbar of the browser you are using. The meta description is embedded in your code and not seen on the site per se. Read more
Author: David Chan
In 2007 it shouldn’t come as a surprise to anyone that linking is what ultimately helps a site grow in popularity, unless you’re new to the internet. It’s what the net thrives on and it’s also what search engines use to determine a site’s worth. Every link that comes into your site can have a dramatic impact on how your site ranks on the search engines. Just a few good ones can easily boost your site above many others and it shouldn’t be ignored.
If you have to do linking, always use normal HTML for a link and nothing fancy. JavaScript links for example might be a problem for some of the search engines. Although there’s talk about them being able to read JavaScript, you don’t want to risk your efforts in a wasted campaign. Another type of link you want to avoid are those with really long strings at the end. These are usually session links and obviously the engines aren’t really even going to turn their head. Read more
Author: Anton Goldman
A key part of your search engine strategy is to get quality inbound links coming in to your site. Web directories are popping up by the dozens on a daily basis, so here are a few simple tips for getting your site listed.
1. Prepare your site
Most quality web directories will review your website, so get it ready. one of the first items to set up is a links or resources page that is linked from the main website. On this page you will be adding banners and text links of directories that require reciprocal linking. Some directories will want you to add their banners or text link on the main page, many will also want to see that their link is on a page that is indexed and that links from somewhere else within the website. The sooner you place this page up on your website, the quicker the chances the links page will be indexed by the search engines. Read more
Author: William Gallas
All website creators vie to have the maximum number of viewers. Most people search on their area of preference using search engines. These search engines rank websites and display the results in order, based on the link popularity and the keywords present in the articles. Thus enhancing the link popularity is at a premium. Some methods to do so are:
Submit the website to directories: Nowadays there are plenty of directories available and one can add a website url free of cost. Thus directories play a very important role in building link popularity. However, submit your articles only to those directories that are search engine affable especially google. The best way to determine this is by checking if the links on the directory are direct links or redirecting ones. Avoid the latter. Also directories are heavily populated with search requests from people. You can further increase the popularity of the site by submitting to the right categories or fields. Read more
