For years, people slaved over the meta title and description for each page of their site. Search engines have devalued this approach in relation to rankings, but these two factors are still important.
Just to make sure we are on the same page, let’s quickly cover meta titles and descriptions. You should have both in the code of every page of your site that you want to draw traffic. The meta title is simply the title of the page and appears at the very top right of your computer screen, up above the toolbar of the browser you are using. The meta description is embedded in your code and not seen on the site per se. Read more
